Arguments for make

I know you can pass arguments like parameters, for example, make foo=bar. I am wondering if I can do this with only one argument, without the variable. For example, this is what I would like to do:

hello: echo "Hello, $1!"

In Bash, $1 is the first argument passed through a function. If I ran make hello 'world', then it should output Hello, world!. Is this possible?

Thanks in advance!

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